StarTech 2022: the second open call

The StarTech program of supporting digital transformation of small and medium enterprises is a part of a triannual project to promote innovation and digital transformation in Serbia, which is conducted by NALED with the support of the company Philip Morris. The goal of the project is accelerating the growth of Serbian companies, and transforming the traditional agriculture based economy into digital, export oriented economy based on knowledge and innovation.

This year, from 18th of March until 18th of May 2022. is the second open call to support innovation and digital transformation, where entrepreneurs, micro, small and medium enterprises, and teams of up to five people can apply for non-refundable funding up to a million dollars and up to one thousand hours of expert consultation aid.

Participation conditions

Activities that can be financed via the grant are:

  • Innovation development by use of new or significantly improved products/services, processes, marketing methods or new business methods in an organization or a business’ relationship with its surroundings.
  • Digital transformation of an enterprise, or applying digital and technological solutions which will affect its improvement, business reorganization and enhancing the business’ performances.

The value of individual grants goes from 15.000 up to 100.000 dollars, depending on the user and type of support.

LOT 1: Supporting startups with innovative ideas:

  • Users: Newly created teams and startup businesses which have been founded not earlier than 01.01.2020.
  • Purpose: Innovation development – proof of concepts, prototype development, implementation or commercialization of an innovation.
  • Grant value: 15.000 – 25.000 dollars, with minimum of 10% of the user’s financial participation.

LOT 2: Supporting small and medium enterprises for innovation development and/or digital transformation

  • Users: SMEs which have been founded not later than 31.12.2019.
  • Purpose: LOT 2 is accessible to projects whose aim is implementation/commercialization of an innovation and/or digital transformation.
  • Grant value: 25.000 – 50.000 dollars, with minimum of 20% of the user’s financial participation.

LOT 3: Supporting small and medium enterprises for innovation development or digital transformation, with the goal of exporting or jobs increase

  • Users: SMEs which have been founded not later than 31.12.2019.
  • Purpose: LOT 3 is accessible to projects whose aim is implementation/commercialization of an innovation for export, and/or digital transformation with jobs increase/established export.
  • Grant value: 50.000 – 100.000 dollars, with minimum of 30% of the user’s financial participation.

Voucher program

The selected users will, besides the financial aid, receive expert consultation through a voucher program with the value up to 10% of the total project value for LOT 1, 5% of the total project value for LOT 2, and 3% of the total project value for LOT 3. In accordance with their needs, the users can apply for support in the areas of business development, marketing, design, IT, legal support, tax, accounting and financial support, market research, HR, IP support, licensing, certification, etc.

Professional support

Potential candidates can apply for professional support for business plan development, as a key element of the application, by submitting the application form until 18. of April 2022. via the link

Besides, NALED will provide advisory support to all interested applicants, via the contact center available on the email address: and the phone number 0800 000020, just as via answering the FAQs that will be published on


The complete set of required documentation for the preparation of application is available on NALED’s webpage The candidates should download the documentation for the LOT they are applying, and upload the filled documentation through the webpage

Time frame

  • Organizing local info days – March/April 2022.
  • Deadline for professional support applications – 18. of April 23:59 local time.
  • Application deadline – 19. of May 23:59 local time.
  • Administrative check on received applications – May 2022.
  • Short-listed candidate selections – June 2022.
  • Field visits to short-listed candidates – June/July/August/September 2022.
  • Final event and project presentation – October 2022.
  • Financing decision – October 2022.

OTP Generator Zero

Our idea has been recognized by yet another major institution!

Generator Zero is an annual startup competition held by OTP Bank Serbia, which goal is to identify and boost solutions that will decrease the carbon footprint the society has on the environment. This year’s winners is the company B-FRESH Technologies which product is a bio-polymer based spray that increases the shelf life of fruits and vegetables up to 100%. We congratulate them hereby, and wish them the best of luck in the further development of their product!

However, our idea was recognized by partners of the competition, Serbia Innovates which will provide us with additional consulting aid and Mastercard, which will provide us with funding of 5.000 euros.

This much appreciated help validates our idea once again, and we will use the consulting aid and funding for further development of our product.

Here are some photos from the grand finale:

Bifrost at the WBDSCategoriesNews

Digital summit western balkans 2021

As winners of the Balkathon 2.0 held in May 2021, we were one of the presenters during the Western Balkans Digital Summit, held in Podgorica, Montenegro from 11th – 13th of October 2021.

This Summit brought together high-level representatives of the Governments from the Western Balkan economies, the European Commission (EC), the Regional Cooperation Council (RCC), business community and relevant stakeholders.
Here is our presentation from the event, and some more photos:

Bifrost startechCategoriesNews


We have secured our second funding!

Our idea and effort were recognized by the StarTech program, which is funded by Philip Morris International, conducted by NALED, and backed up by the Government of the Republic of Serbia. We are one of the winners in the group for developing innovative ideas, which earned us additional 25.000$ that we will use to further research and develop our product. Awards were presented by the Prime Minister of the Republic of Serbia Ana Brnabić, PMI General Manager for SEE Aleksandar Jakovljević, and CEO of NALED Violeta Jovanović

You can read more about it on StarTech’s official facebook page, and take a look at our presentation during the pitch event.